We set up and lead the entire property team in close cooperation with the General Manager. From defining roles to day‑to‑day guidance, every department works toward the same standards and goals. Regular coaching and close contact with our central experts help the team grow and keep performance consistent over time.
We agree budgets and performance targets with the owner, then track and adjust them through detailed reporting and regular reviews. With a strong focus on revenue management, we make sure demand patterns are used to drive occupancy, ADR, and overall profitability.
We define and apply operational standards and procedures across all departments. These standards keep service consistent and protect the long-term value of your property. Through regular audits and on-site visits, we ensure that standards are maintained and continuously improved.
Sales and marketing plans are built around the unique positioning of each hotel. From market strategy to pricing and distribution, we make sure the hotel is visible in the right channels and can reach its full potential. Regular on‑site involvement keeps the plans active and responsive, helping the team achieve stronger market performance.
Together with the General Manager we oversee technical systems, preventive maintenance and supplier contracts. This reduces downtime, avoids unplanned capital expenditure and keeps the property in good condition.
Through training, support on‑site and guest feedback analysis, we make sure that every stay reflects the positioning of the brand and strengthens the reputation of the property. Every detail is shaped to express the hotel’s character and our boutiqueness mindset, so the experience feels personal
We begin with a clear understanding of the market context. Together with the owner, we align on the vision and investment goals, then analyze the location, destination and competition. This includes evaluating demand potential, local offer and competitive benchmarks. The result is a fact‑based view of opportunities and limits that becomes the starting point for defining the right concept and brand fit.
Building on the market analysis, we define the development scenario that best fits your asset and our brands. This forms the basis for positioning, guest profile and outlines the key elements of the concept. This gives a clear direction for architectural design and creates the base for the financial feasibility that follows.
With the concept in place, we prepare a full financial assessment of the project. This includes investment valuation, long‑term projections, key performance indicators and sensitivity testing. The outcome is a clear picture of expected returns and risks, giving owners a strong basis to confirm the concept, plan financing and move forward with development.
We guide key decisions during design and construction so that the hotel fully aligns with the agreed concept and brand standards. This includes reviewing space plans with architects, advising on furniture, equipment and technology, and ensuring that every operational and technical element is integrated from day one.
Our team coordinates the classification process and supports timely acquisition of all necessary permits. We work with architects and contractors to make sure design and operations stay aligned with brand standards from the start. This close involvement avoids costly mistakes and ensures the hotel opens fully compliant with the agreed positioning and legal requirements.
In the lead-up to opening, we prepare budgets, structure the organization, and support recruitment of key roles. Sales channels, marketing strategy and IT systems are set up in parallel so that everything is ready before the first guest walks in. This structured approach ensures that the property can open on time and with all functions in place.
We develop service procedures, conduct full training programs, and run end-to-end tests before opening day. This direct inspection and rehearsal model ensures all teams and systems are fully prepared to deliver the intended guest experience from day one.
